KnitWarm Brings Award-Winning Innovation to Milan!
Presented by HKETO Brussels & HKTDC at Fashion Hong Kong Pop-Up Store
As part of Fashion Hong Kong, an initiative led by the Hong Kong Economic and Trade Office in Brussels (HKETO, Brussels) and the Hong Kong Trade Development Council (HKTDC), KnitWarm is proud to showcase its latest collection of intelligent thermo-warming textiles at the Fashion Hong Kong Pop-Up Store in Milan.
This exclusive event highlights the innovation, craftsmanship, and global potential of Hong Kong’s fashion and design industry, providing a platform for brands like KnitWarm to connect with the European market, potential partners, and fashion enthusiasts.
What You’ll Find at the KnitWarm Showcase
⭐ Experience Innovation & Award-Winning Designs
At the pop-up, KnitWarm presents a carefully curated selection of its most versatile and forward-thinking designs, including:
• Red Dot Award - Innovative Product Winner: CrossOver Scarf
A stylish, functional scarf that seamlessly blends fashion and smart heating technology.

• Red Dot Award Winner: Smart KneeSleeve
Designed for active lifestyles, this knee sleeve provides targeted warmth to support mobility and recovery.

• German Design Award Winner: WarmerShoulder
A sleek, ergonomic solution for soothing shoulder relief and relaxation.

• Asia Design Prize Winner: 4-in-1 Warmer Blanket Cushion
A travel-friendly essential that transforms between a blanket, cushion, seatbelt padding, and neck pillow, offering warmth in any situation.

• CozySeat
The perfect companion for home, office, or travel—bringing instant, personalized warmth wherever you go.

• EyeMask
A must-have for stress relief and relaxation, designed to provide gentle warmth for eye comfort.

• Exclusive New Collaboration – Keiko X KnitWarm X IML: HygieniWarm Grip Pouch
A fusion of hygiene, design, and function, combining warmth and antibacterial properties in a stylish, everyday pouch.

Why You Should Visit KnitWarm at Fashion Hong Kong
✔ See, touch, and experience the next generation of smart textiles
✔ Discover how fashion and technology seamlessly blend into everyday life
✔ Meet the designers behind these award-winning creations
✔ Explore potential collaborations and distribution opportunities
KnitWarm’s showcase is more than just fashion—it’s a vision for the future of wearable warmth, where comfort meets innovation.
Join Us in Milan!
📍 FASHION HONG KONG POP-UP STORE
📅 7 - 30 March 2025
⏰ 10 AM - 7:30 PM
📍 Corso Garibaldi 73, Milano
✉ RSVP: elena.morbioli@attila.it
This event is presented by HKETO Brussels & HKTDC, reinforcing Hong Kong’s position as a hub for fashion, technology, and global creativity.

Come explore the future of fashion and functional textiles with KnitWarm at the Fashion Hong Kong Pop-Up Store. See you there!
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